Tuesday, May 10, 2016

Elva Hsiao closed her own brand business in April 2016

Taiwanese singer, Elva Hsiao (蕭亞軒) started another business in year 2014 and invested 7.2 Million (in HKD) to create her own brand, Carry Me. At that time, her boyfriend, Ko Chen Tung (柯震東) had been helping her to promote it on social networking website but the business was closed in April 2016. Elva's manager disclosed it was the rental problem: "It is time to pay the rental and the strategy has changed. Wish to head towards electronic commerce and we decide not to renew the rental contract."

When Elva created her own brand, her wish was to fulfil her mother and her dream and she had been treating 'Carry Me' as her 'baby'. In fact, 'Carry Me' brand has some sales in Taiwanese market and Elva and her assistant worked for 12 hours one night before the shop opened. Elva also wrote I Love M and Unconditional Love as memory for her mother.

Source: ON.CC (HK)
Translated by: tvfan @ Asian E-News Portal
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